I can’t see any situation where Bing is going to be a majority player in the search space in the next couple of years. In Australia it trails Google in market share by about 75% and it’s no small feat to cross that divide. While the traffic volume is not going to compare to Google I have found the quality to be slightly more conversion oriented in certain market sectors, and for that reason it is still an important traffic channel.
With Siri defaulting to Bing in the latest versions of iOS and IE & Bing still remaining the default in all new Microsoft Office installations I would urge all Search & Online marketers to continue to think about Bing.
The problem comes when you land one of those ‘naughty’ clients; you know the ones that bought that ‘backlink package’ for $19.99 on one of those forums.
Rarely is there an opportunity to get links entirely removed from auto approve directories, comment submissions, pingbacks or forum profiles. Google has come to the party and provided us a disavow tool that we can upload hundreds or thousands of offending domains to, however, Bing has been less than helpful with their upload one domain at a time approach to disavow.
While looking for a scalable solution to disavow thousands of links from a single domain, I can across a guy named Jim Munro from Dumb SEO Questions. Obviously he’s had a similar issue, he didn’t bother searching the internet for answers, he dived in a built a tool.
After a couple of stumbling blocks I was able to disavow a couple of thousand domains, on auto pilot, in 20 minutes.
Setup goes as follows:
1) Grab yourself a webmaster API key here:
https://ssl.bing.com/webmaster/home/api?url={insert _your_domain}
2) Open up bwtdisavow.exe.config in your favourite text editor (I use notpad++)
3) Find the line that’s starts with <endpoint address=” and append your api key to the end of the address string
4) Edit your bwtdiavow.bat file to read the following format:
bwtdisavow.exe {insert_your_domain},{txt_file_with_disavow_domains},2,100
ping 1.1.1.1 -n 1 -w 10000 > nul
call bwtdisavow.bat
5) Create a file including all your domains to disavow, each on its own line. Make sure there are no blank lines or misformatted domains (it will cause an error).
6) Run bwtdisavow.bat
If you’ve set everything up correctly then you’ll see an old school interface like this:
The product is still in beta, so when it’s done it will actually error out. To confirm that all your nasty domains have been disavowed, head over to BWT and confirm you now see a list of troublesome domains.
Finally, you can get the tool from here: http://dumbseoquestions.com/mp3/Bing_Link_disavowal_tool_loader.zip
The post Scalable Link Disavow With Bing – Free Tool appeared first on Rich McPharlin.